
Why This Matters...
Let’s face it. Self-doubt and fear win too often and it’s time to do something about it. The world can seem dark but it only changes when ordinary people stop waiting for things to get better and start becoming the reason they do, and I’ve found a simple but powerful way for you to do exactly that.
When people see the words “I BELIEVE IN YOU” on a sign held by a real person, something shifts inside them:
- ✓Their hope rises
- ✓They remember who they can be
- ✓They find strength to keep going
- ✓They feel inspired to lift others


I've been running with this sign for years now. People pull over, cry in my arms, or send messages later saying, 'I was done. I was exhausted. And that sign was the thing that made me keep going. Some have even said, 'Your sign, saved my life'...
This simple act has already changed thousands of lives. And it started with one person carrying one sign. Now imagine what could happen if thousands more people chose to bring that same message to schools, workplaces, events, neighborhoods, and everywhere in between.
When ordinary people choose to invest belief in others on purpose, especially in places it’s least expected, lives can change in ways we may never fully see and you don't need to run like me to share this powerful message.
This is your invitation to stop waiting for the world to get better and start becoming the reason it does. Become a Believer, and watch what happens when you begin investing hope, courage, and belief into the people around you.
These are just a few of the real stories from people who saw the sign and never forgot it:

















Belief into Action
How we've gamified investing hope in others
When you join, you’ll be able to choose from a list of "Show Me" Actions. Some are sign-based actions like running, walking, riding, or standing with signs in public, while others are belief-based actions like leaving encouraging notes, sharing uplifting messages, and reaching out in simple but meaningful ways to lift someone up. This is how we spread belief at scale.
Sign Actions
Holding signs to spread messages of encouragement and belief: on the streets, at events, or anywhere in between that people need hope.
Belief Actions
Going beyond signs: sending encouraging messages, flooding social media with positive content and finding creative ways to uplift others.
Every action fuels a cycle of growth, recognition, and friendly competition.
Log Your Action
Complete an action, then log it in on your dashboard.
See Your Impact
Every logged action calculates your total impact on people.
Level Up
Accumulate points to increase your belief level.
Earn Badges
Unlock badges as you hit new milestones.
Compete & Win
Top 3 believers each month are mailed a physical award.
Believer Stories
Becoming a Believer doesn’t just change the people around you. It changes you too. These stories are from real people who joined the movement and found their own lives strengthened in the process.

Finally found my #why. Why I run. I met Benjamin this morning for the first time and I saw his sign a while ago and got 5 miles in today #running. He runs all the time with a sign that says #ibelieveinyou. I saw it the other day when I was feeling really not good. A lot of y...
Chris
Eagle Mountain, Utah

Before I became a Believer there were days when I was hanging on by a thread and didn’t care if I didn’t wake up in the morning. I don’t feel that way anymore. It has changed my life. It took some courage to start running with the sign. I didn’t know how people would react. I’ve ...
Dave
Utah

My first time ever competing ballroom I was a nervous wreck. I thought I wasn’t good enough and would ruin my team’s chances of winning but then I looked into the crowd and saw the words “I BELIEVE IN YOU.” I had no idea who was holding the sign but it made me believe in myself. ...
Bentley
Utah





